The Importance of Digital Marketing in Real Estate

For realtors finding new ways to stand out online, social media was one of the first game changers. Various social media platforms allowed real estate professionals to build a brand and a growing company, from buying Facebook Business Ads to posting photo albums of new listings.

Social media is used by 84 percent of real estate professionals. In a crowded market, how can modern real estate brokerages and realtors in the United States distinguish themselves? Traditional marketing tactics can't compare to the effect that digital marketing can have.

Using the following 8 tips and tricks to kick-start your real estate digital marketing campaign and get the results you want:

1. Create an email marketing campaign

An email nurturing campaign is a powerful tool in engaging with new leads and remaining relevant with past clients, regardless of industry. A well-rounded campaign, in theory, will guide potential customers through predetermined behaviours based on their buyer profile and previous interactions with you.

2. Make a Website That Is Easy to Use

Nearly half of all web surfing is done on a mobile device, so if your site isn't sensitive, your customers won't be able to use it comfortably.

Since your real estate company is so people-centric, it's critical that you're accessible when they have queries.

3. Pay-Per-Click (PPC) Advertising

 PPC advertising is a perfect digital marketing tool for real estate professionals looking for potential customers who are truly interested in what they have to sell, and they only pay when anyone clicks on their ad.

4. Write and publish useful blog posts

 A content blog is a great way to improve your SEO, establish a positive online image, and offer actionable advice on buying or selling a home or piece of property to your clients. If it's shared on the website or on social media, a real estate professional's digital marketing plan is nothing without useful content.

5. Organize virtual tours

In a good digital marketing campaign, virtual tours of a home are amazing pieces of material. Not only can these tours exchange video content, which creates income for advertisers 49 percent faster than non-video users, but they also give a prospective client an idea of what a home has to offer.

6. Develop a Social Media Marketing Plan

It's one thing to sometimes post real estate-related content on Facebook, but a full-fledged social media marketing campaign is what will get you the results you want. The following are some examples of useful material to share on social media:

·         Listings that are new or old

·         Bios of the team (if you run a real estate brokerage)

·         Case studies are used to illustrate a point.

·         Blog posts that are important

·         Case studies of performance

When it comes to creating a social media strategy for your real estate company, the most important rule to remember is to share a variety of content. While sharing listings is an essential part of your digital strategy, you should make sure that your content is relevant to a wider audience than just those looking for a new home.

7. Organize a Webinar

For good digital marketing, you must share all of your skills as a real estate professional. Fortunately, tools like webinars and online seminars make it simple to reach a large audience while remaining active in the industry.

For real estate professionals, digital marketing relies heavily on creating inbound leads, so having your name and experience out there is critical to a successful campaign.

8. Make sure you devote time to SEO.

Search engine optimization, or SEO, is a crucial strategy for driving traffic to your website. When done correctly, the website and web pages would appear higher in related search engine results pages (SERPs).

However, since Google and other search engines' algorithms are constantly evolving, it's important to rely on your SEO more than once. Keywords are a fundamental element of SEO that can have a big impact. To incorporate keywords into your SEO plan, make sure to sprinkle high-ranking keywords like your place and industry in your blog and website material.

Other components of a successful SEO strategy include:

 

Links (backlinks)

 

Meta definitions and names

 

Pages on social media

 

Directories on the internet

You Can Improve Your Digital Marketing Today

Create buyer personas: The buyer profiles are the ideal clients you're attempting to reach with your material. Take the time to map out who the target is, what they do, their average wage, and other attributes that could influence their decision-making processes, from new homeowners to current agents.

Start sharing relevant content: Whether it's from your blog or from another trusted real estate professional in your brokerage, high-value content attracts readers and helps you establish a reputation as an online expert. Once a week, try to refresh your company blog with useful content for a variety of buyer profiles.

Improve your SEO: Increasing your rankings on Google and Bing's search engine results pages isn't as difficult as you would think. Take a few minutes per week to check Google Ads for common and industry-related keywords, and make sure to include them in any copy you write.

Invest in digital marketing training: Digital marketing skills are becoming increasingly relevant in today's marketplace for running a successful company. You will ensure that you have the skillset needed to stand out from the crowd by investing in digital marketing training.